About Us
Since being founded in 2004, DocumentGENie has achieved considerable growth and have a wealth of knowledge in sales, marketing and technology. Below is our highly motivated management team who are available to help you; at least when it comes to marketing and sales.
The Key Management
Colin Potter - Founder & Chairman
Got a lot of grey hair now from the university of life and the school of business hard knocks. At 60, still an avid and restless student of sales and marketing – his passion in business life. Col has a proven track record of business success. He saw business failure in the recession of ’92 and recovered to build a telecoms empire which he sold for many millions in 2004. Restless and enthusiastic, Col divides his time between his numerous leisure pursuits, active involvement in GENie, research in sales and marketing and mentoring business people to success.
Nick Hilsden - Founder & Director
Nick is responsible for our products and day to day running of the company. Previously a software developer with The Innovation Group plc, Nick, and his development team, have taken the GENie concept and built it into the innovative, reliable and user friendly product it is today. With experience in Sales, Marketing and Project Management, Nick is well placed to help our customers in their use of GENie.
Graeme Potter - Founder & International Sales & Marketing Director
Graeme is our International Sales & Marketing Director, and is a graduate in Psychology. Graeme is the driver behind Genie’s sales and marketing programme. Previously, Graeme was Sales Director of Uniworld Communications and responsible for growing the large corporate sales from nothing to £8million per annum, in just two years.
Joanna Hilsden - Founder & Director
Jo was one of the original founders of DocumentGENie and contributed to the early stage development of the company. She is now based in Singapore and is exploring opportunities for our innovative tools in the Asia markets. Jo remains involved with DocumentGENie at a strategic level.





