Ardencom Communications

System Functionality:

Proposals Quotes Management Reports

The Results

• £30,000 extra hardware sales per month
• An extra £130,000 per month telecom billing in first 12 months of GENie usage
• 70% Time Saving
• 100% of prospects now receiving a proposal
• 20% increase in win rate

Full Case Study

Ardencom is a UK based telecommunications reseller specilising in all aspects of telecoms - data, voice, mobile and so on. Partnered with all the leading suppliers such as Vodafone, Orange, Avaya and SpliceCom they have hundreds of customers around the UK.

Ardencom started using DocumentGENie in July 2010 and as a result, their proposals are now more customer focused and have a much better win rate, with a substantial reduction in the time taken to prepare bids.

Having GENie forces their sales team to think about their customer first in sales meetings, to identify their key issues, and through this allows them to prepare a customer focused bid.

In the past 12 months, they have reduced the average time taken to prepare a proposal by approximately 70% whilst obtaining an increase in win rate of about 20%.

Andrew Smart says, "GENie is now an essential tool in our sales armoury and is supported at all levels in Ardencom. Our board support and promote GENie, as it is having a substantial impact on sales, and our sales team support it as it allows them to focus on selling rather than bid writing. The support we receive from the GENie Team is second to none, and they have provided us with a fantastic service which is having a marked effect on the fortunes of Ardencom."